Venue: Galadari Hotel
Date: 28th Nov 2016
Covering the concepts and tools you need to successfully grow your business, product or service. The seminar began by understanding consumers and the main market research techniques, then learning how to correctly segment, target and position a product using cutting edge branding techniques to achieve success. Further discussions on increasing the share of voice by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place, getting the backups for individual ideas that deserved and communicated the actions through Sales force planning. Finally, building CSR strategies linking CSR to global funding.
The event management, planning and coordination covered by Colombo Conferences.