Basics of Business is a seminar series organized by Colombo conferences. The first business seminar was headed by Dr. Rohantha Athukorala, CEO of Lanka Sathosa, Sri Lanka’s largest retail chain owned by the Sri Lanka’s government.

Business seminar was aimed at covering the basics concepts and tools you need to successfully grow your business, product or service. The seminar began by understanding consumers and the main market research techniques, then learning how to correctly segment, target and position a product using cutting edge branding techniques to achieve success.

Further discussions on increasing the share of voice by analyzing the four critical areas in marketing, the famous four P’s of Product, Price, Promotion and Place, getting the backups for individual ideas that deserved and communicated the actions through Sales force planning. Finally, building CSR strategies linking CSR to global funding.

The event management, planning and coordination covered by Colombo Conferences.